The Chinese Banking Association of Hong Kong held the second seminar of the “Financial Opportunities and Challenges” lecture series in the afternoon of June 13. Mr. Huang Yue, Executive Director of Financial Services Advisory at EY and Mr. Lo Wing-hung, Founder of the Bastille Post shared their views on the application of robotic process automation (RPA) in the banking industry and online marketing of banking services. Mr. Ronick Chan, Vice Chairman and Secretary General of the Chinese Banking Association of Hong Kong and a member of the Legislative Council, addressed the event. Mr. Kevin Chan, Executive Vice President of the Association was the MC of the Seminar. About 100 guests from member organizations and local banks including Citibank and Shanghai Commercial Bank attended the event.
Mr. Ronick Chan said that the Chinese Banking Association of Hong Kong successfully held the first seminar of the “Financial Opportunities and Challenges” lecture series in November last year, which has drawn active participation and response by members and local banks, marking a good start of the lecture series. The second seminar was expected to further enhance communication among members and local peers, which is one of the key objectives of the Association. Mr. Ronick Chan pointed out that technological reforms, including the Internet and artificial intelligence (AI), are fundamentally changing the business models of all industries as well as customers behaviors. How to improve service capabilities, management efficiency and ride on the tech waves has become major concerns of all banks. Mr. Chan also pointed out that since the Internet was increasingly becoming a significant channel for banks to promote their brands and products, how to avoid traps and turn in good results has become an area of attentions. In such a context, this lecture follows the themes of “FinTech” and “online marketing”.
Mr. Huang Yue, Executive Director of Financial Services Advisory at EY gave a lecture on RPA and its banking applications. He said that RPA is moving up to a new height, dramatically reduces the need for simple manual tasks. In addition to cutting costs, RPA will bring to banks many other benefits, such as staff retention and customer satisfaction enhancement.
Mr. Lo Wing-hung, Founder of the Bastille Post provided a simple and clear description of traps and opportunities for online marketing based on his abundant experience and knowledge as a senior media specialist. Mr. Lo said that online advertising spending is surging in Hong Kong. Internet penetration rate is high enough to provide a broad online audience. Nevertheless, online automatic advertising shows some traps, such as conflicts between brands and online media. Mr. Lo pointed out that a direct advertising platform provides a brand-friendly environment to help avoid traps in online marketing.
Mr. Kevin Chan said that the Chinese Banking Association of Hong Kong is a non-profit organisation registered in Hong Kong, with its founding members consist of all Chinese banks in Hong Kong. With UnionPay (Hong Kong) Limited joined this year, the Association has a total of 33 members. This year, the Chinese Banking Association of Hong Kong and the Hong Kong Association of Banks joined the Asia Financial Cooperation Association (AFCA) as its founding members. In the future, the Association will continue to promote communication among its members and with other banks.